As a small business owner, you must establish an identity on social media that represents you and your company. With so many loud voices on the web, it may seem impossible to create an online personality that customers see and trust. But it isn’t as difficult as it may seem as long as you consider the following three steps to building a social media presence.
Finding Your Voice
What you have to say and offer as a business owner deserves to be paid attention to. But all too frequently, new business owners don’t even know exactly what they are saying or who they are as a company. So, as you begin to build a social media presence, it will be critical that you figure out exactly who you are, how you benefit your customers, what your brand personality is, and what feelings you want to evoke in your audience. The answers to these questions should guide the types of messages you post, the persona you portray, your profile’s aesthetics, and the people you connect with.
Choosing Your Platform
There are so many different platforms to consider as you are expanding your brand online. Each platform offers unique benefits that will allow you to reach out to customers in different ways. For example, LinkedIn is a great platform that you can use to increase your network size. Facebook is a more professional way to connect with customers on a personal level. Instagram has over one billion active users, making it an easy choice to focus on. Just realise that you will probably want to have a unique marketing strategy for each social media platform.
Consistent Posting
In essence, the most difficult part of maintaining a successful, online personality is consistently posting. But it is so essential that you interact with your target audience frequently and regularly. One of the best ways to do this is to create a social media content schedule. In this schedule, you can plan what and when you will post. Your content schedule will also help you plan original content—a definite must to keep people interested.
As the world is moving more and more online, it will be essential that you “get on board” and develop a solid, social media presence. If you take the time to establish your online identity, you will have more opportunities to connect with potential clients, as well as network with those who could help you grow as a business.
Let us help you with your social media presence! Contact us today to get started.
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