Your website is vital to the health of your business. An optimized website can lead to increased exposure, more lead generation, and higher conversion rates, ultimately resulting in more revenue. If you are looking for ways to make your website more efficient, then read on to discover five ways you can make your website work for you and your business.
Have a Good Blog
A blog is a must-have element for all businesses. However, blogging for business is not personal blogging. If you are the face of your business, then first set the boundaries of how personal to make it and stick to it. Also, make the content and visual branding of your blog coincides with that of your website and social media presence. Lastly, use content marketing to deliver free value to your audience through education about relevant information. This can create loyalty and open doors to offer future products and services.
Make it Mobile-Friendly
If your website is not optimized for mobile, then you are missing out on a huge number of potential sales. The good news is that when you do make this change it should have a significantly positive effect on your business. In fact, 52% of internet traffic as of 2018 was mobile phone traffic. Once you optimize your website for mobile, you will be more effective with your social media marketing because most people use social media and make purchases via their phone. Going mobile will allow a streamlined experience for consumers when they are navigating from your advertisement or your social media pages to your website. When optimizing your website for mobile, don’t forget to add clickable phone numbers, allowing consumers to reach you with the tap of one finger.
Create an Email List
Many businesses are relying on social media for engaging with their customers; though email marketing is often overlooked, it is around 80 percent more effective in generating sales than social media. Create an educational newsletter to send out to your email list and build a community around it. Always include shareable links on the bottom of the email as well as a call to action, to incentivize organic promotion. Now you have the perfect foundation for executing sales funnels.
Add an Opt-In Landing Page
Exchange value for emails by offering something on your landing page that requires signing up. Think of something of value, related to your business, yet, inexpensive to create, that you can offer to people in exchange for their email. This will capture and filter leads for your email list. When they sign up, automate a thank you email that gives them an unexpected bonus and also manages their expectations regarding what they can expect from your future emails.
Apply Pareto’s Principle
Pareto’s Principle (the 80/20 Rule) is an economics analysis strategy which, in short, says 80 percent of effects usually come from 20 percent of causes. A simple example of a way to apply this is to take a look at your metrics to see where most of your traffic is coming from. If your traffic is coming from mostly the same few places, then focus more energy on increasing conversion rates from those sources and less energy elsewhere.
Keep in mind, you do need to use every strategy you can think of to make your website for you. It is usually best to start with one new strategy at a time. Remember to measure your progress and make small changes along the way. Business is not an exact science and the landscape of the internet is always changing.
Ready to take your website to the next level? Contact PW Digital for a consultation!
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