Customer conversions are essential to making sales on your site. A customer conversion is when a customer takes whatever action you are encouraging, such as making a purchase. There are many ways you can customize your website to increase conversion on your website.
Have Good Pictures
Part of the appeal of a website is the visual aspect, which includes pictures. Sites that have higher quality images are likely to see more activity. This is because quality images lead people to believe the site is quality as well. You can use pictures in many ways. As an ecommerce site, it makes sense to have pictures of the products you sell. Make sure these pictures are clearly and fully representing the product. You may want to consider having multiple pictures for each product and an option to see a zoomed in image. Using pictures of people can also lead to more conversions as this helps customers feel more of a connection.
Use Chat
A live chat is a very handy tool for your website. These chats allow customers to get answers to their questions quickly and it is far more convenient since chats are available even when it is outside your working hours. Chats can also increase your sales and customer engagement. Having a live chat can increase conversions by an average of 11x. Customers who use a live chat are more likely to make a purchase on your site because they feel more valued. They are also more likely to be satisfied with their treatment and return to your site.
Have a Call to Action
A call to action is something you can use to encourage users to take a certain action. Your call to action can be something like “Add to Cart” or “Buy Now.” Typically, you’ll have a hyperlink attached to your call to action that makes it easy for the user to take the next step. When you create a call to action make sure it is short and simple. Make sure it is clearly visible and appealing. Without a call to action, a user is less likely to make a purchase or stay on your site. Including a call to action is an essential tool to increasing customer conversions.
If you want your website to be profitable, you need to find ways to increase customer conversions. It all starts with leading your customers to the actions you’re encouraging. There are plenty of ways you can do this, so explore what methods work best for you and your business.
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