Improving your marketing materials and advertisements to suit your audience’s needs is crucial to your company’s success. You may think you have the makings of a fairly good advertisement, but it could be missing an element to catch a viewer’s attention. The most successful marketing strategies are actionable, interactive, and entertaining.
Make Them Actionable
If people don’t have direction after watching your advertisement, then it won’t be successful—especially online. Make sure you are guiding potential customers to do something because of your ad. According to ReferralCandy, digital platforms call this a “call to action.”
For example, if you’re advertising your product through a YouTube video, you should have links connecting them to your website. If you are sharing an event, you must have the necessary information within your strategy so people know up front whether they can go. It should also be clear that it is an event. An advertisement without an invitation is just white noise.
Make Them Interactive
Some of the best advertisements are interactive in some way. When you ask your audience a good question to get them thinking about your ad, it makes it more engaging. According to Tiled, we can recall 80% of interactive information versus 30% of information that we read. This is much better if you want your product to stick in your customer’s brains.
Making your ads interactive is exceptionally tricky. It takes creativity to think out of the box to show people why they need your product. As you work in your marketing team, think about integrating digital media into the interactivity of your ad.
Make Them Entertaining
One of the best ways you can make your advertisement less annoying and more enticing is by making it interesting. People like to be entertained—whether it be through laughs or intense action sequences. According to AdvertiseMint, advertisements that subvert expectations can make your strategy more memorable. This is necessary in a digital world where people can skip your ads whenever they want.
The best example of entertaining commercials has to be from the Super Bowl. Advertisers look for interesting ways to sell their products. Popular brands attempt to make you laugh with high-quality commercials. If every advertisement were like that, your audience would be more likely to check your product out.
These three points can all improve your marketing tactics. The action gets your viewer to participate. Interactivity keeps your audience thinking. Entertainment helps them enjoy your advertisement—shaping their view of your company. If your advertisements are more impressive, you will sell more products and increase your influence.
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