Getting an internet user to click on your website is a big step. Congratulations! Getting anything meaningful to happen after that, however, is a whole other step. There are many reasons why business websites experience high bounce rates and low conversion rates, but the solutions can be quite simple. Here are three methods that will improve the experience of your website visitors significantly!
Provide Useful Information
The best way, of course, to keep people interested and looking at your website is to make sure it’s interesting! Providing useful information greatly enhances a user’s experience because often the whole reason they clicked on your website in the first place was to gather information. Nowadays, customers research online before buying anything unusual or new, so if your website doesn’t help with that research they are likely to click away. Taking the time to look into what your target market is often searching for with tools like the Google Consumer Barometer can inspire you on what keywords to include in your blogging and product descriptions.
Create Mobile-Responsive Designs
More than half of the online population conducts organic search engine visits via a mobile device. That’s a huge chunk of your target market to miss out on if your website doesn’t load well for a cell phone. Plus, Google has made mobile searches a priority since 2016, meaning your chances of showing up after an organic search are low if you haven’t also made it a priority. Creating mobile-responsive designs involves optimizing the website’s layout with fewer columns and more on-the-go information front and center.
Improve Loading Speed
Your website may be gorgeous, but if the high-resolution images and complicated layout make for a 30-second wait, you’re likely to lose most if not all of your traffic. Improving loading speed, however, involves a lot of technical eye for what is taking up space and data on a single page. It could also be, of course, the website platform if you are using a particularly cheap one, so test out a few fixes or even look at hiring a website designer who can help.
You have a lot to give people, but without a good website experience, most users will never see the wonderful products or services your business has to offer. Making their journey through your website a pleasant one is quite possible with a few tweaks. By optimizing and improving quality, you will direct a lot more traffic and definitely improve conversion rates!
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