What You Need to Know to Get Serious About Web Traffic

You already know that you need more eyes on your website, and this means getting serious about getting those eyes from where they are right now, to where you want them: upon your work! But, to do this, you need to know how to flag them down. What do you need to know to get serious about directing that web traffic to your site?

SEO is Critical

Search Engine Optimization makes a big difference to your site. For example, you want your site’s SEO to be increasing, and this means making sure you have your blog updates frequently. Having a website with new information and posting frequently increases search engine optimization. This means you need to be posting more, and with expert information. How do you make this work for you? You need to increase your page loading speed, which means having a modernized site. Your site needs to look on-trend as well. If it’s been a few years since a design overhaul, it’s time.

Free Doesn’t Always Work

Paid advertising can bring more traffic to your website. It doesn’t need to be terribly expensive advertising, however. Social media websites such as Facebook have great options for paid advertising, which is not terribly expensive and also highly beneficial.

Whatever Works, Works

As with all things in marketing, it doesn’t matter only what is new or trendy: whatever works statistically is working! This includes things like emailing clients, using social media marketing, and even using direct mailing. Surprisingly, whereas Gen X and Boomers tend to think of direct mail as being problematic, Gen Z thinks of actual paper mailings as a novelty, which means they have a high ROI. Likewise, if email works for your business, then it’s a great option.

Web traffic numbers mean everything to your business. This is because traffic means more eyes “driving” past your website. And just like with a brick and mortar site, this means more people that see your work will stop by, digitally, to check out your services. With a newly designed site and updated marketing ploys, you’ll be ready! Make sure to check what options you have for getting a great return on investment for your marketing work, and don’t forget to look into traditional options like email and direct mail!

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